Looking at the capital’s fitness sector, one can get the impression that quantity is now ruling over quality.
The number of smaller fitness centres who have been bought out by the few remaining fitness giants in the UK is almost big to count.
Where once you could find smaller quality fitness gyms, you will find in their place today large studios that compete with each other with dumping prices.
While at first this may sound a positive for the fitness conscious consumer due to potential cost savings, the reality looks often quite different. Yes, it may be the case that the new fitness giant doesn’t require a membership and it may well be the case that you save a buck or two with them. Assuming that this is really the most important thing to you. Let’s be honest, for most people it doesn’t really matter whether they save one or a couple of bucks per month for their fitness gym.
What’s to however is that many of the fitness giants in London are seeming to sacrifice things on all ends. In other words, the old “you get what you pay for” philosophy applies. At first glance they may look new, big and shiny, but if you look again it seems that those new studios are often lacking more compared to the smaller chains they overtook.
I remember very well the time when I was able to visit the gym while I could enjoy watching my daily soap operas while doing my exercises. What happened to that? Now it seems that a simple TV in a fitness studio is already a luxury? The same goes for other luxuries I had in previous times. Most gyms had a bar and some even had a swimming pool. It was totally normal that my gym membership allowed me to use the pool whenever I wanted. This is something I highly enjoyed especially during the summer months. If I were to request this in some of those gyms today they would probably look at me like crazy. Let’s not even mention the fact that I had been to gyms like that where I joined for my pilates in Hackney where I could get a free health drink every single day at the start or after my routines.
In conclusion I can only state that I am very unhappy with the developments in the fitness sector in London. I would rather pay a few bucks more and have the good old times back!